Responsibilities


  • Own the creation and implementation of a cohesive go-to-market strategy for upcoming features and modules.
  • Act as the voice of the customer by clearly articulating vertical-specific market dynamics and buyer pain points.
  • Work with the marketing, business development, customer success and strategy teams to develop marketing programs that drive demand within your vertical
  • Plan, coordinate and execute PR strategies for Keka.
  • Create and execute all the nurturing email campaigns and newsletters.
  • Create and execute all Linkedin Ad and Google Ad campaigns for lead generation.
  • Coordinate and help in executing partnerships deals with different aggregators on Lead generation front.
  • Ideate and Create different sales and marketing presentations.
  • Work with Product managers and Content team to produce feature related articles and industry wise use cases.
  • Supervise and review all the content pieces going on the website.
  • Ideate and supervise execution of different SEO campaigns for lead generations.
  • Be an expert on the competitive landscape and help shape positioning and messaging strategy for your vertical.
  • Planning and supervising different social media campaigns.
  • Connect with HR influencers and bring them up for conducting webinars or doing interviews.


Qualifications


  • Deep experience working in a product marketing capacity and/or marketing role.
  • Understanding of segmentation strategies, developing buyer groups, articulating customer pain points, and crafting client-facing messaging
  • Autonomous self-starter who thrives on a team where initiative and innovation are celebrated and rewarded
  • Strong written and verbal communication skills—you've created content in past roles and can share writing samples and demonstrate writing proficiency through a test project
  • Strong analytical skills—proven ability to measure the efficacy of marketing initiatives and adjust accordingly
  • Comfortable doing competitive research